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none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">大家都知道,淘寶最近推出的“</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">”試用活動(dòng)非?；馃?賣家們都看到了商機(jī),紛紛專注地制作最適合自己的六秒主圖視頻。主圖視頻要求又要精確到小于或等于9秒；分辨率、比例這些等等都要設(shè)置到位，制作過程十分繁瑣。而如果是自己拍攝的話又不清晰，難拿控制視頻的時(shí)間及拍攝角度等問題。作為一家創(chuàng)新的商業(yè)</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">拍攝整合服務(wù)提供商，朝上人影視給大家介紹一下</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">制作如何有創(chuàng)意。</span></p><p class="Normal" style="text-align:center;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><img src="http://nwzimg.wezhan.cn/contents/sitefiles2018/10092015/images/1182506.jpeg?" alt="timg (4)" style="max-width: 850px !important; height: auto !important;" width="403" height="279"/><br/><span style="font-family:'微軟雅黑';font-size:10pt;"><br/></span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">有創(chuàng)意的</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">的突出特點(diǎn)：</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">一、</span><span style="font-family:'微軟雅黑';font-size:10pt;">產(chǎn)品要深入了解</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">這里說的深入了解，除了了解產(chǎn)品的基本功能之外，還要多了解這家企業(yè)的背景，歷史，文化定位等。這和制作任何一部影視作品一樣，必須要進(jìn)行深入的分析和研究。對(duì)企業(yè)的定位進(jìn)行了解之后，才能判斷出產(chǎn)品的定位，產(chǎn)品的目標(biāo)人群，從而能更好的為創(chuàng)意想法服務(wù)。再者就是要對(duì)產(chǎn)品的功能做深入的了解，起碼需要體驗(yàn)一下產(chǎn)品功能，這樣才能算是基本了解產(chǎn)品是什么。</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:20pt;text-indent:0pt;font-size: 10pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;"><br/></span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">二、加深記憶，降低傳播成本</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">現(xiàn)代有創(chuàng)意的</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">，加深受眾印象至關(guān)重要，留不下什么深刻印象的宣傳片內(nèi)容其傳播效果必然不理想。采用故事性情節(jié)的宣傳片創(chuàng)意普遍為大眾所接受，以幽默、動(dòng)人的情感傳遞，增強(qiáng)了宣傳片親和力、說服力的同時(shí)也加了深消費(fèi)者記憶。此外，被消費(fèi)者熟記的劇情也可稱為人們茶余飯后的談資，促成其信息的“病毒式”傳播效果，宣傳片內(nèi)容引起了人們的興趣后形成記憶有利于轉(zhuǎn)化為最終的購買行為。</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;font-size: 10pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;"><br/></span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">三、有效吸引公眾</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">受眾對(duì)產(chǎn)品信息傳播的免疫力在不斷地增強(qiáng)，快速的生活節(jié)奏也使那些平鋪直敘，反復(fù)轟炸的枯燥宣傳片逐漸失去了生存余地。好的宣傳片創(chuàng)意可以將獨(dú)特的藝術(shù)表現(xiàn)手法融入到信息傳播中，通過情感溝通把信息及時(shí)有效的傳遞給受眾。</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><a id="_GoBack"><span style="font-family:'微軟雅黑';font-size:10pt;"><br/></span></a></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">四、促進(jìn)銷售，提升營銷效果</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;">通過</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">可以直接促進(jìn)銷售外，產(chǎn)品通過視頻塑造出獨(dú)特的理念形象，也可充分感染消費(fèi)者，提升宏觀營銷效果。這種觀念的灌輸可以建立甚至改變受眾的生活方式和價(jià)值理念，從而影響消費(fèi)。</span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:20pt;font-size: 10pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;"><br/></span></p><p class="Normal" style="text-align:justify;page-break-inside:auto;page-break-after:auto;page-break-before:auto;line-height:12pt;margin-top:0pt;margin-bottom:0pt;margin-left:0pt;text-indent:0pt;border-top-style: none;border-left-style: none;border-right-style: none;border-bottom-style: none;"><span style="font-family:'微軟雅黑';font-size:10pt;"> 關(guān)于</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">制作如何有創(chuàng)意的簡單介紹就到這里，希望能最大程度幫助大家了解更多。朝上人影視是一家創(chuàng)新的商業(yè)</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">拍攝、電商視覺整合服務(wù)商。朝上人影視在</span><span style="font-family:'微軟雅黑';font-size:10pt;">淘寶短視頻視頻</span><span style="font-family:'微軟雅黑';font-size:10pt;">的創(chuàng)意上，一直依靠優(yōu)秀的團(tuán)隊(duì)，有層出不窮的創(chuàng)意。同時(shí)能夠讓創(chuàng)意與藝術(shù)更好的展現(xiàn)出來，也在不斷更新進(jìn)步。</span></p><p><br/></p></div> <h3 class="tag">本文網(wǎng)址：http://m.jwd-lcd.com/news/413.html </h3> <h3 class="tag">相關(guān)標(biāo)簽：<a href="http://m.jwd-lcd.com/tag/%E5%BD%B1%E8%A7%86%E5%88%B6%E4%BD%9C">影視制作</a> </h3> <div id="4bpbh2in" class="page">上一篇：<a href="http://m.jwd-lcd.com/news/412.html">三維動(dòng)畫師職責(zé)要求及就業(yè)方向是什么</a><br />下一篇：<span><a 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