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Date()/36e5)]; </script>  </div> </div> <div id="4bpbh2in" class="content"><p>　　一直以來，網(wǎng)民上網(wǎng)的首要目的是獲取信息，但其所占份額卻呈現(xiàn)逐步下降的趨勢，而網(wǎng)民上網(wǎng)的首要目的是休閑娛樂，這一比例則穩(wěn)中有升。網(wǎng)絡(luò)動畫廣告這一符合受眾心智要求的新類型，一定會成為最值得挖掘的網(wǎng)絡(luò)廣告類別“金礦”。</p><p style="text-align:center"><img src="/data/upload/image/20221213/1670923810480553.png" title="1670923810480553.png" alt="藝?yán)人?1).png"/></p><p>　　1、受眾面廣</p><p>　　Internet是世界上最大的電腦上網(wǎng)，使用者可以免費(fèi)獲取資訊是其建立的主要思想。在這種信息共享的基礎(chǔ)上，最早開發(fā)和使用的是政府和教育部門，之后企業(yè)也看好其商業(yè)價(jià)值，紛紛建立自己的網(wǎng)絡(luò)站點(diǎn)，利用互聯(lián)網(wǎng)在數(shù)字類別上的優(yōu)勢來宣傳自己，獲得經(jīng)濟(jì)利益。</p><p>　　2、資訊可互動反應(yīng)</p><p>　　人機(jī)互動極強(qiáng)的網(wǎng)路動畫廣告。交互是兩面的：一面是網(wǎng)絡(luò)信息的發(fā)送方，另一面是信息的承受方，交互是網(wǎng)絡(luò)信息的發(fā)送方，交互是網(wǎng)絡(luò)信息的承受方。發(fā)送和承受同步或非同步交流構(gòu)成了互動的可能性，在信息反應(yīng)方面，這種互動功能也得到了第一個體現(xiàn)。</p><p style="text-align:center"><img src="/data/upload/image/20221213/1670923826197300.png" title="1670923826197300.png" alt="藝?yán)人?2).png"/></p><p>　　3、可以更有針對性的選擇投放方針</p><p>　　直接傳達(dá)的傳統(tǒng)廣告媒體，明顯帶有強(qiáng)迫性，讓觀眾處于被強(qiáng)迫的地位，甚至產(chǎn)生異常強(qiáng)烈的抗拒情緒，并招致反感情緒。并且網(wǎng)絡(luò)動畫廣告可以向合適的個人或集體發(fā)送廣告，發(fā)送時(shí)間在一定的區(qū)域和合適的時(shí)間。</p><p>　　4、資訊可供觀眾自愿選擇</p><p>　　網(wǎng)路動畫廣告的刊載，為習(xí)慣市場競爭需求，全天候24小時(shí)不間斷，并依觀眾需求隨時(shí)更新或撤銷廣告資訊，并調(diào)整其價(jià)格及效勞。</p><p>　　5、具有無限延續(xù)性的時(shí)空延續(xù)性</p><p>　　它一方面完成了信息的同步與非同步傳遞，另一方面完成了跨地域性的傳遞，而網(wǎng)絡(luò)本身又擁有無限廉價(jià)的信息空間，讓企業(yè)可以用不多的價(jià)格，來清晰地做一個百科全書式的資訊。</p><p style="text-align:center"><img src="/data/upload/image/20221213/1670923840647846.png" title="1670923840647846.png" alt="藝?yán)人?png"/></p><p>　　因此，真正在網(wǎng)絡(luò)上完成跨時(shí)空傳達(dá)的動畫廣告，是一種沖擊傳統(tǒng)媒體時(shí)空束縛的超級媒體體系，加上較低的廣告費(fèi)和優(yōu)質(zhì)的網(wǎng)絡(luò)用戶，最終讓網(wǎng)絡(luò)廣告成為了招徠商家、商家的元素之地，能夠肩負(fù)起更多的使命。</p><p><br/></p></div> <h3 class="tag">本文網(wǎng)址：http://m.jwd-lcd.com/news/808.html </h3> <h3 class="tag">相關(guān)標(biāo)簽：<a 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